After several years of increases in sexual assault crime rates (opposite the decrease in total crime rates) Vancouver, BC tried something crazy: a poster campaign that targeted perpetrators instead of victim-blaming. In 6 months they saw a decrease in sexual assault rates.
‘Don’t Be That Guy’ ad campaign cuts Vancouver sex assaults by 10 per cent in 2011

Education campaign shifts emphasis from how women can make themselves less vulnerable to prospective offenders

via Facebook